What To Do When They Copy Your Idea.

Dear New Business Owners

Don't you hate when you go to an event or look on social media and you see someone you know trying to do the same exact thing as you?

A client of mine had this problem...she'd been doing very well selling custom t'shirts and then her girlfriend pops up online doing custom tees too.

She asked me what do you do when someone else starts doing the same thing as you? The first thing is don't get mad...there's an old saying that says "imitation is the sincerest form of flattery", and in a world where we're all looking for a way to make a few extra bucks, you're going to have a few people copy you. But if you want to make your business copy proof...here's a few things that will help you easily separate yourself from the thousands of other people looking to steal your ideas. And as a bonus you'll actually be able to better clients and charge hire fees, for your work. Now raise your hand if you want to get more clients, make more money and beat that idea stealing copycat?🙋 Here's what you have to do....

  1. Focus on your best customers: It's only natural for you to want all the customer the author of the 80/20 rule Perry Marshall, 4% of your customers will give you 64% your business. The people they could take from you weren't helping grow your business anyway, so👄 them goodbye.

  2. Widen your skills gap: In the movie "He Got Game" that says "we the only the only two people up, me, you and Michael Jordan. You can't control who enters your market but you can control how much better you are at getting results for you clients. If you get 1% better everyday you'll end 37% better in one years time according to James Clear.

  3. Tell your customers what they get: One sure way to separate yourself from the copycats is to show how working with you will benefit your clients more. Does working with you create a bigger better brighter future for your client?


Tell your customers what they get: One sure way to separate yourself from the copycats is to show how working with you will benefit your clients more. Does working with you create a bigger better brighter future for your client? Now let's pull it all together....... "Rome wasn't built in a day, but they were laying bricks every hour"- Unknown. If you use the 1% method to work on a skill you need to help your clients, you start to notice that you are among the elite in your industry and you'll be able to command by far higher prices and attract way better customers than some one book wonder trying to steal your ideas. The key to this is having the structure, focusing on the right skills, and developing the right process to reach both your shore and long term goals. I know you

5 views0 comments